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Going to Beautiful Lengths PDF Print E-mail
Written by Alyssa Howard   
Wednesday, 23 May 2012 17:22

Going to Beautiful Lengths
A new P&G program gives women a helpful way to give back to cancer patients losing their hair during treatments. Learn more about these helpful "hair-raising" events and how to get involved.



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Six years ago, Pantene launched its Beautiful Lengths program to encourage the donation of healthy hair to women losing their hair during chemotherapy treatments. Since 2006, Beautiful Lengths has gotten more than 322,000 hair donations, and these have went to make more than 18,000 real-hair wigs for cancer patients.

 

"The program, available in the U.S. and Canada, was created because Pantene knows how much healthy hair means to so many women battling cancer and wants to be there for women when looking and feeling healthy is so important to them," says Deanna Rodriguez, a public relations representative for Pantene. "The Pantene Beautiful Lengths program has worked with the American Cancer Society since [its] inception to distribute the wigs through select wig banks at no cost to women undergoing cancer treatment."

 

The last Beautiful Lengths event in Cincinnati was hosted by Procter & Gamble in partnership with The Children's Theatre of Cincinnati in March. The theater group put on a production called "Rapunzel! Rapunzel! A Very Hairy Fairy Tale," and "P&G employees, their family and friends and local community members gathered at the P&G corporate headquarters to each donate their hair to benefit the program," says Rodriguez.

 

But the great part about Beautiful Lengths is that donors don't need an event to donate to the program, though. "Anyone can get involved in the program by either cutting their eight-inch ponytail or hosting a hair donation event," Rodriguez says. "More information relating to the program, the donation requirements and how one can be involved in the program is on the Pantene Facebook page and the Pantene website."

 

Rodriguez' favorite part of the campaign is getting involved with the hair donation events. In addition to the P&G event, Pantene teamed up with Seventeen to host the first-annual National Donate Your Hair Day on April 27.

 

"It was really inspiring to see so many people selflessly donate their ponytails to the program at those events, and is a constant reminder that the work we do for the Pantene Beautiful Lengths program is truly making a difference to those women who are battling cancer," she says.

Alyssa Howard -

Alyssa Howard is Cincy Chic's editor. Email her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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