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Chic Spotlight: Yulia Drummond, Designer of Voda Swim PDF Print E-mail
Written by Sara Elliott   
Friday, 18 May 2012 15:15

Chic Spotlight: Yulia Drummond, Designer of Voda Swim
Dive into this summer's sweetest swimwear trends as we chat with the brains behind these beautiful bathing suits made with all body shapes in mind. So, jump in, the water's fine!


052112SPOTLIGHT
 Voda Swim Envy Push-up


Cincy Chic: What are the latest colors, cuts, and swimwear styles from Voda Swim?
Yulia Drummond, Designer of Voda Swim: This year, we really went big! We added many new styles and bodies including bandeau and adjustable bandeau, ruffle and wavy bikinis, tummy control shirred one piece, three-way skirts and cover-up skirts. We now have a fantastic variety for every woman to find something great for herself. We have also added many new colors as well, with the biggest hits this season being Indigo Shimmer, Emerald Shimmer, Violet Shimmer and Fuchsia Shimmer. However, in a nutshell, Voda Swim is famous for the Envy Push Up technology in every bikini top that we make. It provides amazing cleavage, lift, and support, as well as visually increasing your bust appearance by one to two cup sizes. It also absorbs very little water and has no underwire that allows for a comfortable fit and no sagging when wet.

 

Cincy Chic: How did the company come about?
Drummond: Voda Swim came out of necessity and me not being able to find the right bikini top that would provide amazing cleavage and size enhancement. After many sleepless nights and a lot of support from my family, I was able to make the first prototype and after trying it on, it did wonders for my body. So then I knew that there were many other women just like me with exactly the same problems. That's how Voda Swim's Envy Push Up was born!

 

Cincy Chic: What is your style concept?
Drummond: The most important thing for our brand is functionality. Every bikini top undergoes a lot of testing to make sure that every top provides all the benefits of the Envy Push Up top...amazing beautiful perky breasts, cleavage and size enhancement. However, we do try to keep a fresh but yet elegant look to our collection and incorporate lots of 14K gold plated jewelry accents to add a bit of sparkle.

 

Cincy Chic: Who is your target consumer market?
Drummond: It is very interesting because our demographic is 16-60. Funny, huh? It is basically anybody that would love a great push-up bikini. When the company was born I thought that the main demographic would consist of 20-something women. However, it has expanded drastically to also include women that have had children who are looking for that extra lift.

 

Cincy Chic: Do you offer anything other than swimsuits?
Drummond: We just introduced our first cover up skirt this season and it instantly became a big hit.

 

Cincy Chic: What's next on the horizon for Voda Swim?
Drummond: Voda Swim has many interesting concepts in the works but we will always strive to provide the best quality American-made swimsuits that give women confidence and make them feel sexy on the beach! Next season will include some nice new jewel tones and you will see some exciting color blocking and new intricate designs. Just wait and see!

 

Cincy Chic: How can local women get a hold of this brand?
Drummond: The entire collection is available at www.VodaSwim.com where we offer free world-wide shipping and we also sell to over 100 stores across the U.S.

 

Check out the video below to see the Voda Swim Envy Push-Up technology in action.

Sara Elliott -

Sara is the assistant editor at Cincy Chic. Send her an email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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Last Updated on Friday, 18 May 2012 15:37
 

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