Chic Spotlight: Trend Boutique's Stephanie Rozanovich PDF Print E-mail
Written by Amanda Stout   
Wednesday, 25 April 2012 13:15

Chic Spotlight: Trend Boutique's Stephanie Rozanovich
The owner of Trend Boutique recently became a new mom. She shares her secrets for how she balances both her new baby and growing boutique business. Keep reading for advice from this haute couture mama.

Trend Boutique's Stephanie Rozanovich

Cincy Chic: You were an accountant for a while before opening Trend Boutique, how did you become so interested in fashion?

Stephanie Rozanovich, New Mom and Owner Of Trend Boutique: As I got out of college, started working, and began traveling to different places, I realized fashion doesn't have to be expensive.


Cincy Chic: When did the idea of owning a fashion boutique occur to you?
Rozanovich: While living in Boston, I saw several boutiques open, and I watched them evolve into important small businesses for the neighborhoods. I like how small business is such a big part of giving Boston neighborhoods their character. So, the idea of opening a boutique first occurred to me while living there. I worked for IBM for 12 years before I opened Trend, and I used to sit in meetings at IBM and think about what my store might look like and what I would name it.


Cincy Chic: How did you make that dream a reality?
Rozanovich: It was definitely a process. I read a few books on retail and wrote a business plan. I also had friends who had recently started small businesses, and I learned some valuable lessons from watching them. Once I decided I was going to open the boutique, it was a matter of following the business plan.


Cincy Chic:Why did you decide to locate in Cincinnati?
Rozanovich: I grew up in Florence and decided to move back to the Cincinnati area after living in Raleigh, NC and Boston, MA for 11 years. Most of my family lives in the area, and I wanted to move back so I didn't miss events or have to travel for every holiday. Plus, I was close to my grandparents growing up, and I wanted my kids to have the opportunity to have that type of relationship.


Cincy Chic: What kind of products do you offer in your store?
Rozanovich: We have dresses, denim, tops, tees, handbags, hats, and other small accessories. ˚I try to carry lines that aren't available at other stores in Cincinnati and only buy 3 to 6 pieces of each item so customers can have unique items. I rarely reorder styles even if they sell out right away.


Cincy Chic: Does Trend Boutique have any events or sales coming up?
Rozanovich: We will be having a sale to celebrate our 3rd anniversary in May. Also, the Oakley After Hours event will start again in May and run through September. It's the second Friday of each month. Oakley stores stay open late, have sales, and there are events on the Square for all ages.


Cincy Chic: When did your little one arrive?
Rozanovich: Noah arrived five weeks early on August 21, 2011. I'm definitely a planner and still trying to catch up from his early arrival.


Cincy Chic: How do you manage both baby and business? Has having a baby dramatically changed your schedule?
Rozanovich: I'm still figuring out how to manage both. I have great employees who I rely on now more than ever and having a supportive husband is extremely helpful. I also have to do more work from home and utilize technology to my advantage. My schedule is drastically different since Noah arrived. Before Noah, I worked at the store and taught 5 group exercise classes a week. I was never home before 8 or 9pm. Now, I have to be home by 6 to get Noah to bed, and I decided to give up teaching so I could focus more on being a mom and the store. I'm surviving on a lot less sleep which I'm sure all new moms do.


Cincy Chic: Do you have any advice for working moms on how to keep a good balance between work and home?
Rozanovich: Don't be afraid to ask for help or rely on other people. As any working mother will tell you, good time management is vital. We all have our strengths and weaknesses, and I think it's important to spend time in your strength areas and ask for help where you may have a personal weakness.


Cincy Chic: Do you have any advice for moms on how to stay trendy with so little time on their hands?
Rozanovich: Keep it simple. For example, dresses are an easy one piece item in the summer that can keep you from falling into the workout pant and tee shirt rut. Also, have classic basics in your closet like quality denim, fitted tank tops/tees, and pencil skirts. Then, add unique items around those classic pieces so you can create multiple looks with fewer items. Those classic pieces will last for several years, and you can incorporate new trends around those pieces.

Amanda Stout -

Amanda is a Staff Writer for Cincy Chic. Send her an email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


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Last Updated on Monday, 30 April 2012 05:39