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Feast on Pinterest

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Feast on Pinterest

Ladies, welcome to your newest online obsession. Yes, there's a new social media(ish) site you need to know about, but this one is truly useful. We share how it'll make you the hostess with the mostest this Thanksgiving and how one local business owner uses it to improve everything from her bottom line to her wardrobe.


We've all been there. Maybe it's to collect ideas for a new haircut or inspiration for redesigning a new room. You tear out pages from magazines, dog-ear pages of books and bookmark important pages online. But what if there was a way to keep all those photos, ideas, and inspirations in one place?

 

There is. It's called Pinterest. After launching in early 2010, it now boasts more than 2,500,000 monthly active users of this visual pinboard for collecting and sharing content online.

 

Why is the "pinning" phenomena spreading so rapidly? It enables users to clip things they like. And not only clip - it helps you organize by inboard, and it retains the URL back to its original site and your notes or caption about the pin.

 

What can you do on Pinterest? You can observe or you can participate. Maybe you just like looking at pretty pictures, or you need a quick recipe for dinner tonight, or perhaps you're in need of some inspiration for Thanksgiving decor.

 

Yes, let's just assume you need Thanksgiving decor and recipes ideas for a dinner party you're hosting on Turkey Day. You don't have a clue about what to cook and decor is a chore, but of course you want all your guests to think you're Martha Stewart.

 

Click here to view my Thanksgiving pinboard. As you'll see, I am collecting inspiration and information for everything from decor to recipes to make our Turkey Day one everyone will be gabbing about!

 

I also started a similar pinboard for Christmas. And being the fashionista that I am, I have one for my fabushoes, style inspirations, and hairstyle ideas.

 

You can sign up for Pinterest through Facebook or Twitter, which is beneficial because you can then find and follow people you know. Say you see a photo on the Pinterest or a photo that a friend pinned. You could "like" the picture. This basically means you're giving props to the person who pinned it. Your name gets attached to the bottom of the page showing that you liked the image, but it doesn't get placed on any of your boards for future reference.

 

If you really love what you are seeing, you could "repin" the picture to one of your boards. You can have a billion boards. If you repin a picture, it is forever logged on one of your boards, and all your friends will see that pic. It's a great way to express your likes and interests with your friends and followers.

 

If you like to leave comments, you can respond and even tag (with an "@" and his or her handle) to a pinner and let him or her know your thoughts on the image.

 

So, pinning, liking and commenting is great and all, but you have too much work to do to be fooling with that. Well, think again. Audrey Keyes, co-founder of the Kenwood-based ad agency Tarte Advertising, uses Pinterest every day to generate web traffic and find inspiration for the business and for clients. These are the top eight ways Keyes says she uses Pinterest:

 

1. As creative people in a creative business, we see things all the time that inspire us. Instead of bookmarking the things online, we now can just pin them to our Inspiration boards.

 

2. For a recent photo shoot, to help our photographer with the look and feel that we wanted, we created a board and pinned different styles and shots that we wanted to try out. This helped the photographer know what we wanted the end result to look like.

 

3. We are in the process of rebranding our business. We have created boards that we pin things to that we feel represent who we are so that we can draw direct inspiration from them. It could be another logo or a color scheme or even just a pretty picture. It is nice that we can go to that board and see all the pins all at once.

 

4. We have a client that we are pinning for now that has thousands of recipes. We are taking each of her recipes, pinning the picture associated with it, adding a few key words along with the name of the recipe and categorizing them on to different boards so that people can easily find them. The great part about this is that when someone clicks on that picture, it takes them directly to the recipe. After pinning for this client for a month, her Google Analytics are telling her that Pinterest is her number-two referrer of traffic now – and has pushed Facebook to number three.

 

5. We have another client who has hired us to create her logo for her new business. We knew this person was already on Pinterest, so we recommended that she start a board specifically for her new logo. This has helped us to go through and see what direction for which the client is really looking.

 

6. We recently moved in to a new office space that needed major decorating. For this, I set up a board that allowed all my employees to pin to it, and we all started pinning "looks" that we were interested in for our new space. This was a great help for getting consistency in the look of our new office.

 

7. Personally, I have a few boards that I nurture quite often. One is my gift idea board. When I see something online that would be a great gift idea for my daughter, husband, friend or family member, I just pin it.

 

8. Another personal board is one for my personal brand. This is something I have worked on for a long time – figuring out how to brand myself. There are things like pictures, people, words and such – all helping to guide my personal brand.

Amy Scalia -

 

Amy Scalia, a Cincinnati native, is the editor in chief and publisher of Cincy Chic. Send her an e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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