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Brows for a Cause

Brows for a Cause
One local woman uses her beautifying talents to host an event that raises money for different causes. Read on for more about her charitable waxing.

 

111411BEAUTY.jpgLet's face it: Without eyebrows a face just doesn't look complete. Whether you have thin or bushy brows, women everywhere fret over their eyebrows. We spend countless hours trying to achieve the perfect arch, over-tweezing or filling in what nature didn't give us. Well, Cincinnatians can put down their tweezers because the Queen City has an eyebrow queen.

 

Nancy Dawson, owner of BRIDEface and FACEing, says she has always been a tad bit obsessive with eyebrows, and late 2009 Dawson was trying to think of creative ways to drive up business during her least busy month, when the idea for Brows for a Cause popped into her head. Instantly, Dawson knew she had to turn this idea into reality, especially since it was a perfect fit for her.

 

"I was looking for a way to fill a bit of my downtime because December tends to be a slower month for weddings," says Dawson. "Also, my father had a heart attack a couple months prior to that and I had also lost my sister a couple years before that to heart disease, so the cause was an obvious choice."

 

So for every Wednesday in the month of December that year, Dawson offered eyebrow services such as shaping and how to fill in thin brows, and the proceeds went to the American Heart Association. Dawson says she was amazed with the success of the event and was able to give the American Heart Association a grand total of over $1,200.

 

"The response was tremendous," says Dawson. "I filled up every single Wednesday that December and was able to send the American Heart Association over $1,200. My dad actually went on to have a heart transplant a few months after that and is doing amazingly well!"

 

Dawson was pleased with the outcome but wasn't sure how often or if she would do another Brows for a Cause event - that is, until a new cause grabbed her attention. A few of Dawson's former brides formed a moms' club and were raising money to help one of their members through an incredibly rough time. Dawson quickly set the wheels in motion to quickly put together a one-day Brows for a Cause event.

 

"I didn't do the event again until last month," she says. "One of their members lost her infant son, who was born prematurely. Tragically, she had also lost her daughter the previous year. The women were pulling together to raise money for the family, so I threw together a one-day marathon brow event."

 

The one-day eyebrow extravaganza consisted of short 15-minute appointments back-to-back that sculpted brows and provided a little instruction. "We were able to give her around $400, which she used as her pledge in a walk for premies that weekend," Dawson says.

 

Dawson says she would love to host another Brows for a Cause event next year, but until then she is waiting for the cause to reach out and grab her.

Amy Wray -

Amy Wray is a Cincy Chic staff writer. Send her an e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Read More >>


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