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Sporting Fashionable Styles

Sporting Fashionable Styles
This Hyde Park staple isn't just for the hunting and fishing crowd, and even Oprah recognized the fashion-forward styles it offers. Discover this Cincinnati store's stylish secret.

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When you think of an afternoon spent in the great outdoors, fashion isn't the first thing that comes to mind. But the people at Delamere & Hopkins, located in Hyde Park, are hoping to change that mindset.

 

As an outfitter for field and stream, Delamere & Hopkins sells some not-so-fashionable hunting and fly fishing gear, but they also offer the women of Cincinnati a touch of class and style for when they're enjoying Mother Nature or just running errands around town. Barbour and Patagonia are two such brands. These two brands have embraced the female market in recent years, tweaking their famous classic coats to give them more of a feminine shape and a touch of fashion flair.

 

Recognizing this fashion-forward approach, Delamere & Hopkins Owner Mark Walters made his store the only one in the country to sell Barbour's biker jacket for women last year. This merchandise stunt landed his Web site in the pages of O Magazine, and within days Walters was getting calls from customers all over who wanted to get their hands on this jacket.

 

A Hyde Park staple for more than 16 years, Delamere & Hopkins is well-known in the hunting and fishing world. When it comes to fashion, though, the store is more of a Cincinnati secret known only through word of mouth. Even with just the word of mouth recognition, Walters estimates that more than 50 percent of their customers are women, with many of those being fashion-forward women buying for themselves.

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"If we can get them past the fishing picture in the front, they would be surprised what they find behind the doors," says Walters. You can look fashionable while still having a sturdy, reliable and good quality coat that is going to last for many years to come, Walters says.

 

And Walters doesn't just rely on his own style instincts. He listens to his female clientele and encourages them to tell him exactly what they want to see in the store. "Women are telling us what they want, and a lot of what we bring in is because of that communication," Walters says. "When we go to market, we are looking to bring styles to Cincinnati that they're not going to find anywhere else."

 

So whether you're looking to stay warm and dry while riding a horse or just picking up the kids from school, Delamere & Hopkins is sure to have something that is the perfect fit for what you need. And in the case that they don't, just let them know, and you'll have that quality wardrobe addition in no time.

 

 

PHOTO CREDITS

Photo courtesy of Barbour

Amy Wray -

Amy Wray is a Cincy Chic staff writer. Send her an e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Read More >>


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