Shop to Give PDF Print E-mail
Written by Linda Palacios   
Monday, 22 November 2010 07:00

Shop to Give
Make your next shopping spree a chance for you to donate to your favorite philanthropy. Learn how one new program makes that magic happen.

Buying that chic new sweater makes you feel good, and wearing it gives you more confidence. So wouldn't it be even better if by buying that same sweater, you were able to make a donation to your favorite non-profit organization?


This seemingly too-good-to-be-true scenario is made a reality with the forward-thinking SocialVest.


So how does it work? Simply enroll a debit or credit card at Once the card is enrolled, any purchases you make at the more than 500 participating retailers will help you rack up money in your SocialVest Giving Account. As SocialVest is currently just in its soft launch with an official launch planned for January, it will continue to add more and more participating retailers to your socially conscious shopping list.


"So many other programs require consumers to kind of jump through hoops to validate and indicate what they've done and what they've earned, and in the case of SocialVest, you enroll, you register and you shop, and nothing else is required," Retail Division President Tom Wessling says.


Buying a book? Barnes & Noble gives you seven percent of your purchase total to donate, and if that book happens to be the Entertainment Book, puts a whopping 20 percent of your purchase total into your SocialVest Giving Account.


After you have some money in your account, you can start giving to your choice of the more than 1.5 million non-profit options. Whether you have one cent or $100 you can make that money count. "What we've seen in our experience over the last four to five months is that people tend to wait until they have around $5 before they begin donating, but there is no minimum," Wessling says.


Even small donations make a difference. For example, donating just $7 to World Vision allows one third-world family to receive an egg-laying duck, which can be a long-term source of both income and nutrition.


For a greater impact, SocialVest has partnered with Facebook Causes. Serving as Causes' exclusive retail shopping partner, SocialVest has the power to reach the more than 20 million active users Causes has on a monthly basis. And as more non-profit organizations join Causes, the more charities you as a SocialVest member have to support.


For more information about SocialVest or to start the process by enrolling your cards, head to

Linda Palacios -

Linda Palacios is the editor of Cincy Chic. Send her an e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .Read More >>

More articles by this author

Hairapist in TrainingHairapist in Training
Hairapist in Training As your hair is cut, sculpted and shaped,...
Picking Herself up, Aiming HighPicking Herself up, Aiming High
Picking Herself up, Aiming High After 20 years in business, this...
Last Updated on Monday, 22 November 2010 08:11



We have 2096 guests online