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PR Biz Buzz

PR Biz Buzz
He's passionate about the practice of public relations in the digital age. See how this local man and his two blogs are capturing the attention of CNN and The Wall Street Journal. 

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At first glance, Kevin Dugan looks like your typical PR guy. He's well-spoken, with a big smile and studious glasses.

 

But under that corporate-clean exterior is a brutally honest guy, worthy of standup comedy, who could win a Cincinnati popularity contest if given the opportunity.

 

It's this honesty, popularity and penchant for a good laugh that makes Dugan different. "I have an opinion," he says. "This is not always the case with every blogger. And only a subset of PR bloggers out there do so purely out of passion."

 

 As the director of marketing at Empower MediaMarketing, Dugan is a self-proclaimed veteran marketer who brings creativity and strategy to marketing communications, social media and public relations projects. He's also the author of two blogs: Strategic Public Relations and Bad Pitch Blog.0110Fence_INSTORY.gif

 

Dugan, a Bridgetown resident who just turned the big 4-0, started Strategic Public Relations in 2002. "I blog about work," Dugan says. "It sounds depressing, but it's literally called productive leisure. I try and blog only when I have something to say. If I force it, the content suffers."

 

Because he does openly share his opinion, his site traffic has occasionally been negatively impacted. But it's a hobby, so he's OK with that, he says. "It's important to share, as it helps me shape my views as others comment," he explains. "My point of view becomes better educated. And I can prove out my ideas. In the process, I can help others figure things out as well."

 

Dugan started the Bad Pitch Blog in 2006 with Co-author Richard Laermer. On TLC's TV series "Taking Care of Business," Laermer shows small businesses how to build buzz and get media coverage. In the Bad Pitch Blog, Dugan and Laermer candidly share prime examples of how not to get media coverage. "My co-author and I have kept it up, as it's had more of a positive impact than we ever expected nationally with public relations students, academics, entry-level PR people and the industry," Dugan says.

 

When Dugan blogs, he opts to take the road less traveled when it comes to content. "Since I started in PR and evolved into marketing, I try and focus on more of the right brain [and] visual sites that many PR people have not been turned onto just yet," he says. 061410VALLEYVIEW.GIF

 

Some of Dugan's most popular Strategic Public Relations blog posts are "Finding Your Social Voice" and "Starbucks and the Social Media Expert. And popular posts on the Bad Pitch Blog include: "12 News Release Alternatives" and "Get Real About Media Relations."

 

The blogs have opened new doors for him personally and professionally, Dugan says. "It's been instrumental in my career, from building my personal brand to landing my last two jobs," he says. "It's also established me as a source on several topics nationally. I've been interviewed by the media and appeared in outlets including CNN, Reuters, Associated Press and The Wall Street Journal."

 

But above all the media attention and brand building, the blogs have helped him to connect with people, Dugan says. "More importantly and more personally satisfying has been the ability to meet and engage with a wide variety of people from around the world — in person and virtually," Dugan explains. "People I'd never have met otherwise."

 

When he's not blogging or working at Empower MediaMarketing, Dugan serves on the Digital Cincinnati Non-Profit Advisory Council and United Way of Greater Cincinnati Marketing Committee, and he founded Cincinnati Social Media, an organization that boasts a following of 1,300 local professionals on LinkedIn.

 

And when he's not doing any of the above, he's partaking in a guilty pleasure: reading what he calls "snark blogs." These sites include CakeWrecks and Awkward Family Photos. "I also like inspirational and dramatically simple sites like PostSecret and Boston.com's photo blog The Big Picture," Dugan says. "As well as industry trend sites that help me seem smarter like Marketing Charts and Springwise.



PHOTO CREDITS
Photographer: Dan Reynolds
Model: Kevin Dugan

Amy Scalia -

 

Amy Scalia, a Cincinnati native, is the editor in chief and publisher of Cincy Chic. Send her an e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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