Cincinnati's Men PDF Print E-mail
Written by Linda Palacios   
Saturday, 12 June 2010 08:23

061410FEATURE.jpg Cincinnati's Men
Male movers and shakers

People define a city, and these three Queen City fellows definitely are giving Cincinnati a positive definition. From fashion to social life to beauty and health, these men make it their job to lead the Tri-State toward a fantastic future.

Once a year, Cincy Chic sets aside an issue for men. They might try our patience sometimes and, the next minute, show us why we should love them so much, but the roller coaster with the men in our lives is worth the thrill.


The Queen City herself is a passenger on that thrill ride with us, ladies, as she experiences some men who show her how to have fun. As Cincy Chic focuses on career, social life, fashion, health and 0110Fence_INSTORY.gifbeauty, this week we show three men who use their careers to advance our city in the other departments. 


These are their stories.


Social Media Guru Chris Bergman


He was hip before hip even happened. That's right, Chris Bergman, a partner and director of mobile at Wiseacre Digital, was on Twitter when only 12 people in the Cincinnati area were tweeting away. Currently ranked No. 6 in wefollow's Most Influential people in Cincinnati and No. 1 out of the actual people (as opposed to organizations or companies), Bergman hopped on the Twitter train in 2007 after a SXSW Interactive Conference in Austin, Texas.


Now that Twitter has exploded into a social media phenomenon, it's a little different from back in the good ol' days for Bergman. "The quality of people who were on [Twitter] three or four years ago was very different from what it is now," Bergman says. The Twittersphere was filled with innovative minds on the cusp of new technologies, and "people who now have 50,000 followers had a couple hundred, so it was very easy to get a hold of them," Bergman says.


Bergman took advantage of this ease of communication to advance in his own innovation and master the constantly changing world of new media. So Bergman now uses his knowledge and experience to help others strategize in new media to benefit themselves individually or as a company. 061410FEATURE2.jpg


Companies especially need help in the way of new media, as advancements in communication have changed consumerism. "Five years ago it was more about how you positioned yourself on TV and how funny your ads were. Today, there's this push to create a better product because there are more people out there talking about your product, having conversations about your product," Bergman says.


Whether an individual or a company, though, Bergman offers a couple tidbits of advice for the social media curious:

1. Be yourself. Without authenticity and honesty, you won't survive long.

2. Don't be afraid to fail. (And that doesn't just apply to social media.) Live up to tidbit No. 1, and you'll be able to get back on your feet if you do fail.

3. Recognize the time commitment. Social media can be a "time sink," so a company's CEO's time might be better used somewhere else.

4. Have an objective. Be realistic with your expectations, but determine what those expectations are.


061410FEATURE4.jpgFashion Designer Josh Stevens


When Cincinnati native Josh Stevens was in kindergarten, he asked his mom for a silk shirt. And when she couldn't find his request in the kids' department, Stevens went looking for an extra small in the men's department. (Over-sized shirts were in back then, though, right?) So from the time he was a little boy, Stevens knew that fashion fit him beyond the measurements and style of a garment. It fit him for a career.


Now, Stevens, who just showed at Cincinnati Fashion Week, studies at the Fashion Institute of Technology (FIT), one of the country's top fashion design schools. At FIT Stevens is making that custom-fit career a reality in his life's wardrobe. And that career starts with Arbitrage, a men's clothier based in New York City.


Arbitrage works to make men's clothes a little more interesting. While women's fashion offers a little more freedom with the risk-taking side of the fashion world, "men are pretty much bound to traditional silhouettes, and the innovation and the risks come from specifically the fabric or some of the details or the fit," Stevens says.


So with ties that add guitars and airplanes to a traditional look and shirts that add unique twists like hoods and reversibility, Arbitrage pushes the envelope with their designs while still meeting the needs of the everyday man. And as an Arbitrage designer, Stevens works to make sure that happens. 061410VALLEYVIEW.GIF


To add that fun to your man's wardrobe, Stevens recommends trying on pieces you never thought you'd try. For example, one of Stevens' clients went looking for a blazer. His mind envisioned black, but when Stevens recommended a cream-colored jacket, the client fell in love. Not every piece will work that well, but trying something on won't cost you a dime while not trying something on might cost you a fantastic look.


Beauty Industry Leader Frederic Holzberger


After his father died when he was 5, Frederic Holzberger, the Frederic of Aveda Frederic's Institute, worked through poverty with education as his tool. "I knew that it was going to have to be through the education that would help me get to where I wanted to go," Holzberger says.


So after attending night classes for 10 years, Holzberger earned both marketing and electrical degrees from Miami University. The combination of these degrees led him to the fitness, where he not only sold equipment but he helped design it as well.


Going back to his strong belief in education, Holzberger began using his knowledge of the beauty industry to throw in-salon events and advanced education classes. It was this push for education that eventually led him to open both Aveda Frederic's Institutes in Cincinnati and Indianapolis.


Now, Holzberger is being considered for induction into the hall of fame for the North American Hair Dresser of the Year Awards, which is "the Academy Awards of the beauty industry," Holzberger says. "So I'm very honored because it's in the same league as the Vidal Sassoons and people like Horst Rechelbacher, who was the founder of Aveda."


This potential hall of famer owes part of his success to reading the trends before they begin. Before the spa industry started booming, Holzberger saw the potential for spa products, equipment and services.


Today, Holzberger sees a major change in men toward caring more about their appearance. From focusing more on their health to receiving more salon and spa services, the 21st century man is becoming more and more focused on improving his self-image, Holzberger says.


In the beauty industry, this trend has led "hair color" to pass "hair cutting" in the list of profit centers for high-end salons, Holzberger says. So whether young men are looking to give themselves the edge with some spot color or older men are trying to look younger in the workplace, hair color is spreading from one man's head to the next. And the industry is expecting a four percent growth each year in this industry sector for the next five years.


"It's the greatest new day for the man more than anything else because of the way we're evolving — older and older, but still looking better and better," Holzberger says. "And that's going to be the future."




Top and Second Photos

Photos courtesy of Chis Bergman

Third Photo

Photo courtesy of Josh Stevens

Bottom Photo

Photo courtesy of Aveda Frederic's Institute

Linda Palacios -

Linda Palacios is the editor of Cincy Chic. Send her an e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .Read More >>

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