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Go for the Gold

020110FEATURE2.jpg Go for the Gold
Fashion week comes to Cincinnati


Move over, Bryant Park, because fashion week is coming to the Queen City! That's right: One local designer makes his dream a reality by giving Cincinnati five days of fashion-focused fun. Discover how you can be a part of the journey.


Just a small-town boy, born and raised in New Richmond, Ohio, now has become a city man living in the fashion world. Designer Nathan Hurst is taking a fast-track train going anywhere — as long as the route includes Cincinnati Fashion Week.

 

Don't Stop Believin'

 

Hurst was invited to start the San Francisco "Where Hip Hop Meets Couture" fashion show with his designs. The November show featured Ed Hardy, Cezar NYC and Red Monkey, and after showcasing his work, his fashion adrenaline was still pumping. He put his mind toward scheming up another design project, and he came up with the idea for the first Cincinnati Fashion Week. The more he talked about his idea with other people, the more support he received.

 

0110Fence_INSTORY.gif "After I put it out there, everyone just started getting in contact with me," Hurst says. Now, an entire team of dedicated people backs Hurst in his Cincinnati Fashion Week dream. And while many details still need finalization, the group has come up with a full-fledged fashion week schedule.

 

Everybody Wants a Thrill

 

Set for April 19 to 23, Cincinnati Fashion Week has a little something for everyone. The five-day event kicks off with a day of retail promotional parties on April 19. Participating stores will offer sales and special discounts that will be sent to Cincinnati Fashion Week subscribers and will be available for viewing online. "What we're trying to do is really involve retail and make it a really big promotional opportunity for everyone. … I want them to feel a part of it and be a part of it," says Hurst, a retail manager at Nine West.

 

April 21 will follow the retail parties with a Designer Appreciation Party. This exclusive event will include all of the people involved in making Cincinnati Fashion Week a reality with the addition of all of the VIPs, Hurst says.

 

To continue the fashion fun, April 22 will bring the Men & Women's Fashion Party, which will include boutiques and up-and-coming designers. Clothing won't be the only sight to see, though, as local hair designers will show off their work down the runways.

 

Cincinnati Fashion Week will go out with a bang April 23 with the finale show. The catwalk will feature the work of 10 to 15 top designers, and guests will be able to peruse and purchase at a finale merchant fair. A concert will take place after the fashion show to help the week go out in style.

 

Throughout the entire week, Cincinnati Fashion Week will give Cincinnatians something to be excited about. Not only will the event provide an economic boost, it will give fashionistas (and fashionistos) a chance to show off their talent and work with like-minded designers. "Fashion hasn't been a focus in Cincinnati, so there was never really a channel for everyone to get out in the open and meet each other," Hurst says. Times are changing.

 

Some Will Win, Some Will Lose

 

Beyond the hair and fashion design, Cincinnati Fashion Week also will hold a "Be the First Face of Fashion" modeling competition. The Model Outreach Team currently is accepting submissions, and the team will begin auditions Feb. 27.

 

The specific prize details still are being solidified, but the hope is to offer the winner a makeover at a local salon, a photo shoot with a professional photographer and a contract with a local modeling agency. As the "first face of fashion," the model also will be featured in all of the Cincinnati Fashion Week promotional materials and serve as the lead model for all of the week's fashion shows.

 

Another "winner" of Cincinnati Fashion Week will be Keep Cincinnati Beautiful (KCB), a not-for-profit organization that has initiated and implemented many on-going projects that have made a clear difference in the quality of life for Greater Cincinnati. In addition to a portion of the proceeds from Cincinnati Fashion Week being donated to KCB, Cincinnati Fashion Week will partner with KCB on April 24 for a downtown cleanup and beautification event as part of the Great American Cleanup.

 

It Goes On and On and On and On

 

The first Cincinnati Fashion Week only will last five days, but Hurst hopes to make it an annual staple for the Queen City. "I want Cincinnati Fashion Week to be a Cincinnati brand. I want it to be an event that everyone knows about, everyone goes out and celebrates, and everyone gets involved because I think there's a lot of room in the community for everyone to get excited about it," Hurst says.

 

With the annual tradition, Hurst wants to keep the spirit of giving alive with a different philanthropic focus each year. While this year's Cincinnati Fashion Week will benefit Keep Cincinnati Beautiful, next year's event will be open to a different charity.

 

For more information about Cincinnati Fashion Week or to show your support through volunteering, check out CincinnatiFashionWeek.com or become a Facebook fan. And don't forget to block out your calendar from April 19 to 23 so that you are sure to help make Cincinnati history as you hop on that fast-track train, destination: Cincinnati Fashion Week.

 

PHOTO CREDITS
Photographer: Neysa Ruhl Photography
Model: Nathan Hurst
Location: The McAlpin

Linda Palacios -

Linda Palacios is the editor of Cincy Chic. Send her an e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .Read More >>


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