Chic Spotlight: Soho Boutique Owner Amy Maynard PDF Print E-mail
Written by Linda Palacios   
Wednesday, 13 January 2010 06:23

Chic Spotlight: Soho Boutique Owner Amy Maynard
Hard work, travel and vision go into getting those fab finds on your local boutique's shelves. We interview one local owner to get behind the scenes of a Cincinnati shop that's oh so Soho.

Cincy Chic: Why did you decide to take the boutique route for your career?


Soho Boutique Owner Amy Maynard: Actually, the boutique route came to me by chance, and luck! I always knew I wanted to do something with fashion and that I wanted to own my own business. I also knew my drawing and artistic abilities have always left a little to be desired, so designing was probably out of the question. This left me searching for a way to utilize my love for fashion and desire to create a business and a service that others would be able to use and enjoy.


One day I was actually in Soho looking for a dress to wear to an event at the Taft Theatre. I overheard the previous owner talking to one of her friends about wanting to sell the business while in the fitting room. It came to me right away that Soho was going to be my entry into the fashion world. I approached her with my interest, and about one month later, the store was mine!


Cincy Chic: While you still offer all of the benefits of Soho Boutique, you also are venturing into personal shopping. Tell Cincy Chic readers more about this new service.


Maynard: Personal shopping was originally how I planned to start my business. I love to shop, I love clothes, and I love putting looks together. I have been helping my friends and family members for years with their clothes and helping to create their own personal style and wardrobe.


While I do not believe that clothes and how we dress are the most important thing in the world, I do agree with Mary Kay Ashe (one of my idols, by the way): "While clothes may not make the woman, they certainly have a strong effect on her self-confidence — which, I believe, does make the woman."



My No.1 goal is to make sure that when someone comes in my store, they leave feeling better and more confident then when they walked in. I decided to start my personal shopping service so I can do this inside and outside of my store. I want to help all different kinds of people with their individual needs and desires.


Anyone might benefit from this service. Men and women of all ages that would like assistance in finding their own personal style and clothing can use my service. Many people do not have the time or desire to shop. Many people know what look they would like to have but need a little assistance in finding the items they need. This can be for everyday clothing, professional wardrobe or for special events.


Some people want assistance in buying gifts for their loved ones. I have also worked with people to organize their closets utilizing items they already have and purging items they do not need anymore!


There are several packages and a la carte services available. I can do personal shopping and styling that suits your individual needs and goals.


Cincy Chic: What do you love most about what you do?


Maynard: The thing I love most is all the amazing people I continue to meet. I love meeting new people and hearing stories about their lives. Traveling to New York three times a year isn't too bad either! Oh yeah, and there are the clothes. I do LOVE the clothes!


Cincy Chic: This is for our Boutique issue, and you also are involved with planning the Three-Day Boutique Sale. What can Cincy Chic readers expect from the event?


Maynard: You can expect lots of amazing items from local boutiques for discounted prices- all under one roof. For more information and to join our mailing list, visit


Cincy Chic: With the downturn of the economy, the rise of the Internet and other trends, how have you seen the local boutique scene change?


Maynard: There are many different ways and places to purchase designer clothes. Nearly everything you want is just a couple clicks away with the Internet. This, combined with a downturn in the economy, makes the competition much more fierce. In my opinion, this is a positive thing!


With competition comes a demand for excellence from business owners. I have always believed in exceptional customer service. I believe that everyone that buys from me and other local boutiques deserves the best customer service and the best possible experience. I strive to give my clients the best possible experience, and this is how I aim to differentiate myself.


Cincy Chic: Outside of Soho Boutique, what do you do for fun?


Maynard: Outside of Soho boutique — where is that? Actually, most of my time is spent at Soho, and that is lots of fun for me. I am very focused on growing my business right now.


Cincy Chic: What do you love most about Cincinnati?


Maynard: I have always liked living in a "big-small" city. There are lots of different flavors and opportunities to be involved in Cincinnati. You just have to look a little harder than you might in a larger city.



Photographer: Sherri Barber Photography
Model: Amy Maynard
Location: Soho Boutique

Linda Palacios -

Linda Palacios is the editor of Cincy Chic. Send her an e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .Read More >>

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