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Playing Grown up Dress Up

Playing Grown up Dress Up
Your wardrobe should be just as fun as you are, and this local boutique has what it takes to make that happen. Read how the owner never really put playing aside as she helps customers tap into their own imaginative style.

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When Ashley Burnside was a little girl, she would play dress up with her sisters and her friends. She would select a look for each girl from big plastic tubs filled with old clothes. Burnside's childhood playtime is like that of so many little girls, but most girls set aside the old clothes and stop playing dress up. Burnside never did, and now, she plays dress up with her customers as the owner of Fetish Boutique in Hyde Park.

 

Burnside bought the boutique about six months ago, and in that half a year's time, she has made the place her own. Personal flair blended with a different layout of the store make for an "entirely new experience," she says. Burnside also expects to add more of herself into the boutique by changing the business name sometime this year. "The name is still to be determined," she says, but she's open for suggestions.

 

Even with all of the changes, Fetish still serves as a lady's contemporary clothing boutique. The store puts an emphasis on the quality of textiles and the uniqueness of each item. "I try to get in no more than three of a certain piece," Burnside says, so you can be sure that your Fetish purchase won't be on every other person who walks by.

 

1209KROMBHOLZ.gif This borderline exclusivity allows you to customize your wardrobe with more than just merchandise. "As a country, we're all about consume, consume, consume, but taking a step back and [asking], 'Why is this piece so special? What does it mean to me, and how does inspire or express my individual personality," Burnside says. The ability for a piece to help you express your style can't be knitted into a sweater or sewn into a pair of pants.

 

If you have trouble finding your style or fit, Burnside is there to help. She'll ask a couple simple questions to get the ball rolling and then expand from there to pinpoint a piece that you'll want to wear all the time. "Some things that they never would have looked at on the hanger to try on they'll try on, and they come prancing out of the dressing room and spinning around and looking at themselves in the mirror with just this glow of confidence and inspiration," Burnside says.

 

Beyond changing out the merchandise and rearranging the shop, Burnside also brought a special rug to the place. After looking for the perfect rug only to run into high price tags and a lack of balance between bold and understated, Burnside created her own for a fraction of the cost.

 

"I even looked at places like Home Goods, and it was less expensive to design my own rug," she says. This steal of a deal isn't just available on the storeroom floor because Burnside offers customers her help in creating their own custom rugs.

 

For more information about Fetish and its outlets for personal expression, visit them online at HydeParkCouture.com or in the boutique at 3451 Edwards Road in Hyde Park.

 

 

PHOTO CREDITS

Photographer: Linda Palacios

Location: Fetish Boutique in Hyde Park

Linda Palacios -

Linda Palacios is the editor of Cincy Chic. Send her an e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .Read More >>


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