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Achieving Localization with Revitalization

Achieving Localization with Revitalization
As trends change, even restaurants need to keep focus on modern mentality. This Cincinnati restaurant kept local desires in mind with its city-centered concepts and farm-fresh ingredients.

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Every space has its story. Businesses come and go, and the transformations from one to the next can make or break the space as customers can reminisce about the old or delight in the new. So just as Twist Lounge took a turn toward Tonic at Fourth (check out "Tonic without the Twist"), the space that once held Jean-Robert at Pigall's now offers Local 127.

 

Before venturing into the renovation process, the Relish Restaurant Group decided to renew its focus. After building a brand of French-cuisine restaurants, the group took Jean-Robert de Cavel's leaving Relish Restaurant Group as a time to re-envision the concept. To drive their inspirations, the group focused around the idea of giving Cincinnatians what they want. The result? Locally themed, American cuisine.

 

"We wanted something that would be very approachable, and I think we've had great success in being true to the city and true to the space," says Summer Crenshaw, director of marketing at Relish Restaurant Group.

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With this refocused vision, Local 127 brought the space from foreign flair to local flavor, and the restaurant stays true to this concept right down to its name, as its address is 127 W. Fourth Street Downtown. Beyond its name, Local 127 features "farm-to-table" dining with its emphasis on using local sourcing. So the restaurant's local produce supports local farmers as it delivers the freshest ingredients to customers.

 

The fresh food fits the theme, but so does the décor. Local 127 honors the city's long-standing tradition of Rookwood Pottery with original Rookwood tile backsplashes at the server stations. Less specifically, the décor incorporates reclaimed material throughout the entire space. And the local feel also has given the restaurant a more natural theme with butcher block tables, sans linen.

 

Local 127 strives to bring Cincinnatians exactly what they want, so the restaurant staff encourages feedback. "We adapt to our clientele, and if we need to renew or revamp, we absolutely will when it comes to the needs of our guests," Crenshaw says.

 

To check out the local touch and fresh tastes of Local 127, call (513) 721-1345 or visit MyLocal127.com for reservations.

 


PHOTO CREDITS
Photographer: Neysa Ruhl Photography
Model: Candace Wilson
Location: The McAlpin

Linda Palacios -

Linda Palacios is the editor of Cincy Chic. Send her an e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .Read More >>


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