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Chic Spotlight: Marketing Art Director Kim Wehby PDF Print E-mail
Written by Linda Palacios   
Thursday, 05 November 2009 02:06

Chic Spotlight: Marketing Art Director Kim Wehby
The world's always more interesting with creative concepts. Learn how this Tri-State woman taps into her imagination to help throw that twist in the mix and how you can do the same.
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Cincy Chic
: You have put in 19 years of work for MKTG (formerly CoActive Marketing Group), a self-proclaimed "alternative marketing and media communications agency," so what has made you stick around so long?

 

Kim Wehby, art director at MKTG: In the years that I’ve worked there, this company has undergone tremendous changes and growth — from a 10-person desktop publishing shop in 1990 to the national, full-service marketing and promotion agency it is today. Our leadership has changed, our offerings evolved, and our clients have gotten bigger and better, which for me meant continually evolving creative challenges and learning opportunities.

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Through the years, I’ve gotten to design everything from recipe books, signage and packaging to direct mail, global Web sites and lately even social media applications. It’s never gotten boring! Plus, a team of good people with a family atmosphere has made it easy to stay.

 

 

 

Cincy Chic: This is for our Creativity issue, so why is creativity so important in the marketing and media communications world?

 

Wehby: Marketing is all about capturing someone's attention and holding his or her interest in order to communicate a message. To do that successfully, you have to show the consumer something fresh, clever and unique. It's all about creative ideas and design executions — especially in today's competitive marketplace, with consumers more savvy than ever.

 

pinkfest_INSTORY.gif Cincy Chic: How has your personal creativity come into play as the art director for MKTG?

 

Wehby: My focus is graphic design, so I'm constantly "creating" things — visual solutions and creative concepts. And my personal creative style is often reflected in my work.

 

Cincy Chic: What advice do you have for Cincy Chic readers on how they can tune into their creative side to be more successful in their career goals?

 

Wehby: It often helps to try and look at a situation from a different perspective. Sometimes considering what the "opposite" solution might be from what you'd normally do can lead to some new thinking. Also, there's a great book I'd recommend for anyone — in any field — interested in tapping into their creativity more. It’s called The Artist's Way: A Spiritual Path to Higher Creativity by Julia Cameron. Check it out!

 

 

Cincy Chic: Aside from your design prowess, you have a unique ability to write completely backwards, similar to Leonardo da Vinci. Also, you can write simultaneously the same words forward with one hand and backward with the other. How did you discover these talents in yourself?

 

Wehby: I’m not sure how I began writing backwards, but it may have started after seeing weatherman Ira Joe Fisher do it in the early '80s. I became so fluent at it that my backwards writing looks just like a mirror image of my regular handwriting. In school I'd sometimes take notes backwards, and I still enjoy writing friends backwards messages just for fun.

 

The simultaneous, two-handed thing I started experimenting with in college. Both of these oddball talents are really just fun novelties — but you could say they demonstrate my spatial awareness and my ability to see different perspectives.

 

Cincy Chic: When you're not imitating da Vinci with your backwards writing, what do you like to do to let loose?

 

Wehby: I love playing with my two little boys, dancing with my husband and doing anything art-related. I love to draw, paint, sew and make things — even painting a room in my house a new color makes me feel good.

 

Cincy Chic: What do you love most about Cincinnati?

 

Wehby: The view from the other side! Though I've always worked (and shopped, played, dined) in Cincinnati, I am still a Northern Kentucky girl. I love the river, the view of the city and the ability to enjoy a small town feel with all the perks of the bigger city just within an arm's reach.

 


PHOTO CREDITS
Photographer: Neysa Ruhl Photography
Model: Kim Wehby
Location: The McAlpin

Linda Palacios -

Linda Palacios is the editor of Cincy Chic. Send her an e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .Read More >>


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Last Updated on Tuesday, 10 November 2009 11:02
 

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